The Green Beauty Industry's Wild West Has Found a New Sheriff

New York, NY (PRWEB) February 18, 2009 -- Despite the declines and closures in the struggling world of magazine media Celebrity Beauty Engineer ®, Mary Schook, and Boho Magazine, fashion and beauty's first green magazine, and the only publication to be printed on 100% post-consumer waste paper, have joined forces to shed some light on the booming organic and natural care industry.

Why is Boho choosing to discuss the Green Cosmetics Industry now? "Consumers who want to shop organic or green have become more sophisticated in their product choices and are being left to discern claims made by companies. Consumers are still shaky on what all of these industry terms mean to them regarding the beauty products they are using" says Mary Schook, Boho's Beauty Director. According to FDA surveys, women have expressed that much of the product advertising and labeling is leading them down a winding path of confusion.

Schook and Boho's magazine's Editor-in-Chief, Gina La Morte, agreed that this was a key time to initiate dialogue and instill some comforting facts about what's "natural" in this self-regulated industry. As consumer advocates, both Schook and La Morte are passionate about providing consumers with the right information and knowledge that can help the brands they work with regain consumer trust, addressing questions such as: Does natural really mean natural? Is natural really better? And, what is the true definition of organic when it comes to cosmetics?

Answers to these questions and much more can be found in the latest issue of Boho magazine, in their Beauty-full (TM) section. Boho's spring issue hits newstands Feb17th with cover model and A-list actress turned activist, Neve Campbell.

About Boho Magazine:

Boho magazine is the #1 green fashion/lifestyle publication to be printed on 100% post consumer recycled paper with natural soy inks and no glossy finishes. Designed for creative, free-spirited, independent women who love fashion and beauty, but who also want to make the world a prettier place by giving back and going green..

Boho's aim is to inspire readers to incorporate greener living and social consciousness into their lives while offering them the newest fashion, beauty, travel and lifestyle features. Boho is filled with hopeful messages that are meant to be passed along and shared with others. Boho is published by Oinabiz Media, LLC and is available at bookstores and newstands including Barnes and Noble, Borders, Whole Foods, Target, Universal News and Supermarkets and drugstores nationwide. Boho is available throughout the US, Canada, UK, Mexico, Australia, Brazil, Czech Republic, Dubai, Estonia, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Jamaica, Korea, Kuwait, Malaysia, New Zealand, Taiwan, Thailand, Pakistan, Panama, Poland, Portugal, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland.

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